Summary
Black Women for Wellness (BWW) is proud to announce the launch of its latest billboard and bus shelter campaign for Black Maternal Health Week 2025, amplifying the voices of our Fierce Aunties as champions for maternal healthcare and trusted pregnancy education.
FOR IMMEDIATE RELEASE
April 16, 2025
Fierce Aunties Advocate for Maternal Healthcare in New Citywide Billboard Campaign
LOS ANGELES, CA — Black Women for Wellness (BWW) is proud to announce the launch of its latest billboard and bus shelter campaign for Black Maternal Health Week 2025, amplifying the voices of our Fierce Aunties as champions for maternal healthcare and trusted pregnancy education.
The billboard campaign features striking visuals of BWW’s Fierce Aunties — community leaders, caregivers, and advocates — who are boldly stepping into the spotlight to demand what every Black mother and birthing person deserves: dignity, respect, and access to full-spectrum reproductive care. These messages now live across Los Angeles, from Crenshaw to Culver City, Harbor City to Bellflower.
“These billboards are more than just bold visuals — they’re a call to action,”
said Tyla Adams, who serves as the Program Manager for the Sisters In Control Reproductive Justice program at Black Women for Wellness. “When you see one of our Aunties on a billboard or bus shelter, we hope it prompts you to reflect, spark a conversation, and share the message. This campaign is about creating space to honor and protect Black mothers, demanding dignity in our care, and making it undeniably clear: our stories, our lives, and our leadership should be centered — in our communities, every healthcare facility, and every policy decision.”
Launched in partnership with Essential Access Health, this campaign reaffirms that Black birthing people deserve access to the full spectrum of reproductive and sexual health care — including abortion, prenatal care, birth education, and postpartum support — free from shame, coercion, or barriers based on income or zip code.
For more information, plus trusted reproductive and maternal health resources, visit bwwla.org/options.
Black Maternal Health Week 2025
Black Maternal Health Week (April 11-17) is a national week dedicated to raising awareness and advocating for solutions to Black maternal and infant health disparities. The purpose of #BMHW25 is to highlight efforts led by @BlackMamasMatterAlliance (BMMA) and collectively work toward a future where all Black Mamas have the rights, respect, and resources to thrive before, during, and after pregnancy. This year’s theme is “Healing Legacies: Strengthening Black Maternal Health Through Collective Action and Advocacy!”
Billboard Locations Include:
Los Angeles:
- La Tijera & I-405 Fwy (NW corner)
- Venice Blvd & Vermont Ave (East side)
- Slauson Ave & La Brea Ave (North, South & Buckner sides)
- 7th St & Los Angeles St (South side)
- Santa Monica Blvd & Highland Ave (South side)
- Broadway & Olympic Blvd (NW corner)
- Manchester Ave west of Bellanca Ave (South side)
- Century Blvd & Hoover St (South side)
- Melrose Ave west of Highland Ave (North side)
- Highland Ave west of Fountain Ave (North side)
- Crenshaw Blvd & Homeland Dr (SW corner)
Inglewood:
- Crenshaw Blvd south of Manchester Blvd (West side)
- La Cienega Blvd east of Lennox Blvd near 405 Fwy (North side)
Culver City:
- Venice Blvd east of Overland Ave (South side)
Harbor City:
- 110 Freeway south of Sepulveda Blvd (West side)
Bellflower:
- 91 Freeway west of Lakewood Blvd (North side)
About Fierce Aunties:
Black Women for Wellness honors the wisdom, care, and leadership of aunties — the often-unsung heroes in our families and communities. We believe aunties have the power to shape the future of reproductive justice by supporting mothers, mentoring youth, and advocating for policies that ensure safe, accessible, and respectful healthcare for all. To learn more about our Fierce Aunties campaign, including ways to get involved and join the movement, visit bwwla.org/fierceaunties.
About Black Women for Wellness:
Founded in 1997, Black Women for Wellness is a California-based nonprofit committed to the health and well-being of Black women and girls through education, advocacy, and community empowerment. We work at the intersection of reproductive justice, environmental justice, and health equity to uplift our communities and demand change.
Media Contact:
Myeisha Essex
Communications Director | Black Women for Wellness
[email protected]
