From Sexualized to Sacred: Reclaiming Black Women’s Breast Health
From Sexualized to Sacred: Reclaiming Black Women’s Breast Health
October is Breast Health Awareness Month, and this year, Black Women for Wellness (BWW) is leading our From Sexualized to Sacred: Reclaiming Black Women’s Breast Health campaign. We need your help to amplify this important message.
For too long, Black women’s breasts have been sexualized, stigmatized, and ignored in healthcare systems, contributing to higher breast cancer mortality and disparities in care. This campaign reframes breast health as sacred, powerful, and worthy of care, ensuring Black women are seen, heard, and supported in their wellness journeys.
This toolkit contains simple and engaging ways for you or your organization to join us in action as we recognize Breast Health Month and reclaim Black women’s breasts as sacred. Use these resources to amplify the message, share information about Black Women for Wellness’ upcoming events, and educate your community about breast health disparities.
Campaign Overview
This campaign directly confronts the historic and ongoing sexualization of Black women’s breasts while reclaiming them as sacred, powerful, and worthy of care. It reframes breast health as a matter of dignity, justice, and survival, ensuring that Black women are seen, heard, and supported in their wellness journeys. We will do this by:
- Breaking the silence around the stigma tied to Black women’s breasts
- Educating the community about breast cancer disparities and the importance of early detection
- Recognizing the history of exploitation and reclaiming Black women’s breasts as sacred
- Inspiring community action through screenings, storytelling, and advocacy
Here’s How You Can Support the Campaign!
- Share on social media: Post graphics, event details, and messaging to your channels to help amplify the message.
- Include in your newsletter: Add information about Breast Health Month, key facts on Black women’s health disparities, upcoming events, and resources in your next email to your community.
- Attend and participate in events: Join us at the Bra Party, Nail Tech Workshop, and Mammograms & Manicures, and encourage your network to come along.
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Amplify on Social Media
Sample Social Media Copy for Your Platforms
Caption: This October, we are joining Black Women for Wellness to reclaim breast health as sacred, powerful, and worthy of care. For too long, Black women’s breasts have been stigmatized, sexualized, and ignored in health care systems. This campaign reframes breast health as a matter of dignity, justice, and survival, ensuring that Black women are seen, heard, and supported in their wellness journeys.
#FromSexualizedToSacred #BlackBreastHealth #SacredNotSexualized #SeenHeardHealed #ReclaimOurBreasts
Caption:
💡 Did you know?
- Women’s breasts are not objects. They are sacred and deserve care.
- Black women face higher breast cancer mortality due to systemic inequities, not personal choices.
- Reclaiming health means reclaiming dignity, body autonomy, and survival.
This October, we are joining Black Women for Wellness (BWW) to reclaim breast health as sacred, powerful, and worthy of care. For too long, Black women’s breasts have been stigmatized, sexualized, and ignored in healthcare systems. BWW’s “From Sexualized to Sacred: Reclaiming Black Women’s Breast Health” campaign reframes breast health as a matter of dignity, justice, and survival to make sure Black women are seen, heard, and supported in their wellness journeys.
#FromSexualizedToSacred #BlackBreastHealth #SacredNotSexualized #SeenHeardHealed #ReclaimOurBreasts
Caption:
💡 Did you know?
According to the American Cancer Society, Black women are 40 percent more likely to die from breast cancer compared to white women in the United States. Not because we are less strong, but because our health has been neglected.
Early detection saves lives. Schedule your mammogram today.
This October, we are joining Black Women for Wellness (BWW) to reclaim breast health as sacred, powerful, and worthy of care. For too long, Black women’s breasts have been stigmatized, sexualized, and ignored in healthcare systems. BWW’s “From Sexualized to Sacred: Reclaiming Black Women’s Breast Health” campaign reframes breast health as a matter of dignity, justice, and survival to make sure Black women are seen, heard, and supported in their wellness journeys.
#FromSexualizedToSacred #BlackBreastHealth #SacredNotSexualized #SeenHeardHealed #ReclaimOurBreasts
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Social Media Handles (for tagging)
Instagram: @bw4wla
Facebook: Black Women For Wellness
Bluesky: @bwwla.bksy.social
YouTube: Black Women for Wellness Los Angeles
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Include in Your Newsletter
Sample newsletter blurb
October is Breast Health Month, and our colleagues at Black Women for Wellness have launched a new campaign: From Sexualized to Sacred: Reclaiming Black Women’s Breast Health. This month, we are honoring the sacredness of Black women’s bodies, confronting disparities in breast cancer, and providing resources to prioritize health. Join us for upcoming events including the 3rd Annual Boobs & Bling Bra Party on October 19, Mammograms & Manicures on October 25 and the Nail Tech Education Workshop also on October 25. To RSVP, visit: https://bwwla.org/our-events/
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Join Our Events
Boobs & Bling: 3rd Annual Bra Party
Location: Skylinks Golf Course, Long Beach, CA
Date/Time: October 19, 2025 | 11:00 AM – 4:00 PM
Description: An afternoon of creativity, sisterhood, and empowerment. Participants will decorate bras and pose around the golf course while celebrating resilience and spotlighting wellness. This year’s theme is Resilience — honoring the strength of Black women navigating breast cancer, domestic violence, and toxic exposures.
RSVP: https://www.eventbrite.com/e/black-women-for-wellness-presents-boobs-bling-strike-a-pose-bra-party-tickets-1628607552029?aff=oddtdtcreator
Nail Tech Education Workshop
Location: McCarty Memorial Christian Church, 4101 West Adams Boulevard, #2nd Floor, Los Angeles, CA
Date/Time: October 25, 2025 | 8:30 AM PDT
Description: Learn how salon exposures can impact wellness and discover tools to create safer spaces for yourself and your clients.
RSVP: https://www.eventbrite.com/e/mammograms-manicures-beauty-meets-breast-health-tickets-1657790779849?aff=oddtdtcreator
Mammograms and Manicures
Location: McCarty Memorial Christian Church, 4101 West Adams Boulevard, #2nd Floor, Los Angeles, CA
Date/Time: October 25, 2025 | 9:00 AM – 3:00 PM PDT
Description: A health and wellness event designed to encourage Black women to prioritize breast health by pairing free or low-cost mammogram screenings with relaxing manicure services.